Facts and Curiosities about the Wellness Market

Take a journey into the surprising and dynamic world of wellness. Discover all kinds of interesting facts and curiosities about this booming market that you won't find anywhere else!


Unpacking the Amazing Curiosities of the Wellness Market!

facts and curiosities about the Wellness market
Check these facts about the wellness market. Source: Canva.

It’s easy to see why the global wellness market has skyrocketed recently! This blog post explores some of the curiosities about the wellness market.

So put your feet up, grab a refreshing beverage (preferably healthy!), and get ready for an interesting ride around the dynamic world of well-being.

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Dive Into the Fascinating Curiosities Of the Wellness Market

It’s almost impossible to escape the wellness trend – everywhere you go, chances are you’ll find people talking about their latest skincare routine or gym session. 

From its humble beginnings in 2017 as a small niche market, it has grown into a global phenomenon with its own $4.2 trillion industry. 

It doesn’t matter if you’re a die-hard fan of popular health trends or someone looking for an introduction to the wellness world– this blog post will fill you in on all the must-know facts and curiosities about this booming market. 

So grab yourself a smoothie, and let’s dive right in!

How consumers define wellness

facts and curiosities about the Wellness market
What is wellness for you? Source: Canva.

Wellness, it’s the cool new kid on the block. Everyone wants it, is talking about it, and has their own definition of it. Whether it’s better health, fitness, nutrition, appearance, sleep, or mindfulness, one thing’s for sure – consumers want it all. 

In fact, a survey showed that they’re willing to spend big bucks to get that sweet, sweet feeling of wellness. While better health reigns supreme across the board, things get more interesting when we look at individual markets. 

Who knew that Japan was about the appearance game while Germany was getting pumped about fitness? And don’t even get us started on the United States and Brazil, where mindfulness is all the rage. 

So, if companies want to succeed in the wellness game, they better understand that one size does not fit all.

Wellness spending

Looking to get your mind and body in tip-top shape? You’re not alone! According to the latest trends, consumers expect to increase their spending on wellness products and services over the next year. 

More specifically, the focus will be on services that prioritize physical and mental health – think personal training, nutritionists, and counseling. And who are these wellness enthusiasts? 

They’re high-income, brand-savvy individuals who are always looking for the latest and greatest. For socially responsible, environmentally sustainable, clean/natural ingredients are essential. 

And for those who want to maintain their budget, finding the best deals on wellness products is key. 

So whether you’re looking to indulge in a luxurious spa treatment or just want to stock up on some must-have vitamins, there’s never been a better time to prioritize your well-being!

Wellness trends

Recent research has uncovered five consumer wellness trends that are storming the industry.

And let’s face it. It’s not just about healthcare anymore. Fitness, nutrition, beauty, apparel, and retail are all players in this game.


It’s time to get clean with the “Au Naturel” trend taking over! Consumers are flocking to products free of harsh chemicals and preservatives, opting instead for natural solutions that nourish and protect the body. 

Whether it’s skincare, cosmetics, or multivitamins, everyone seems to be enjoying the sun-kissed glow that comes with using natural products. 

Even subscription food services and sleep enhancers are hopping on the clean bandwagon.

This trend has become so popular that it has spread like wildfire in Brazil and China. It looks like natural is the new black – and it’s here to stay!

More personalization

facts and curiosities about the Wellness market
The wellness market is expanding. Source: Canva.

Privacy is a hot topic on everyone’s minds these days, but it seems like some of us are willing to sacrifice it in exchange for a personalized experience. 

Brazil and China seem to be leading the charge in this trend, but it’s also gaining traction in other parts of the world. 

In fact, a whopping 88 percent of consumers in the US, UK, and Germany report prioritizing personalization just as much (if not more!) than they did a few years ago. 

It’s no wonder start-ups are noticing and developing creative ways to cater to our needs. The possibilities are endless, from personalized vitamin subscriptions to fitness trackers that collect your every move. 


According to our findings, e-commerce will continue to dominate in most consumer categories for years to come. 

However, there are a few holdouts: those trusty fortified foods, multivitamins, and skincare products that just can’t seem to quit the brick-and-mortar game. 

And let’s not forget about the breakout categories, like fitness wearables, that are practically online natives. 

Surprisingly, it’s not just the tech-savvy millennials who are leading the charge toward digital spending; consumers in China, Japan, and even Brazil are outpacing the rest of the world in the online wellness sphere.


Got influencers? Apparently, you better. Especially if you want to succeed in the wellness market. Social media influencers seem to be not just experts on avocado toast recipes or the latest contouring technique. 

They now have the power to sway consumers’ purchasing decisions regarding wellness products. In fact, in the US, Europe, and Japan, 10 to 15 percent of people already admit to buying something based on an influencer’s recommendation, and many more say they’re likely to do so in the future. 

But this isn’t just a Western phenomenon. Oh no, China and Brazil are way ahead in this game, with over double the percentage of consumers who credit influencers with their shopping sprees. 


The services world is taking over the wellness market, and there’s no turning back. Consumers are flocking to experiences that address physical and mental health needs, from personal trainers to nutritionists to counseling services. 

It’s not just a trend we’re seeing in one country or two – this shift is present worldwide. But don’t fret, product lovers, because these services aren’t replacing the importance of products. 

In fact, they’re enhancing the overall wellness space. So go ahead and indulge in that skincare routine or buy those vitamins – just don’t forget to book that yoga class or talk to a therapist about your stress levels.

Exercises that can help you ease depression symptoms

Feeling down in the dumps? Don’t think that you have just to accept feeling blue. Exercise is a great way to help ease depression symptoms, and making it part of your regular routine can be beneficial for your physical and mental health. 

Our next blog post contains exercises to move you again and potentially make a considerable difference in your feelings.

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