News
McDonald’s now has Happy Meals for adults
The new campaign targets nostalgic adults who used to love getting Happy Meals as a kid. The collectibles, however, are not very kid-friendly.
Advertisement
The giant fast-food chain is betting on nostalgia and a collaboration with CPFM.
The world’s most known fast-food chain, McDonald’s, announced last week that it would soon be releasing a Happy Meals for adults. The new product came to stores last Monday at a nationwide scale. These Happy Meals are part of a collaboration with fashion brand Cactus Plant Flea Market (CPFM for short).
By purchasing a Happy Meal, people will get one of four collectible figurines of classic McDonald’s mascots. Birdie, Grimace and the Hamburglar all come with new designs and with a new friend called Cactus Buddy.
Cactus Plant Flea Market is a fashion brand known in its segment for its playful and eccentric graphic clothing. The figurines that come with the new Happy Meals all have a distorted look. Which is far from the childish and lovely look most people remember them.
Happy Meals exist mostly as a special way to lure kids in. So, naturally, when the news broke that McDonald’s was going to market Happy Meals for adults, social media didn’t hesitate in making jokes about it. On Twitter, one person went as far as to say that this new creation was an endpoint of American culture.
It might seem weird seeing adults lineup at McDonald’s to get an “adult Happy Meal”. However, the idea actually makes a lot of sense when you think about it.
Collecting figurines and the nostalgic sentiment of Happy Meals
Truth be told, an entire generation was shaped by the slightly ugly and plastic-y aesthetics that characterized all of McDonald’s toys. Not only that, but certain trends have also normalized the adult consumption of collectible toys that were previously marketed to children.
A well known example of that is Funko Pops. Funko released its pop culture figurines back in 1998, and over the years, the brand became a big hit in consumer trends and adults. Financial experts believe that the company will reach over $1 billion in revenue within the next five years.
So, these new Happy Meal toys are just another type of collectible. Most millennials are a part of a generation who grew up begging their parents for McDonald’s trips. And mostly so they could get Pokemón figurines or little Sonic minigames.
A representative of McDonald’s said that the marketing team took one of the most nostalgic experiences provided by the fast-food chain and turned it into a relevant thing for adults. And McDonald’s surely hit the nail in the head in the sense that it really can cash in on the nostalgic feelings of these consumers who grew up with Happy Meals.
These new Happy Meals for adults are now available at most McDonald’s stores for a limited period. Prices may vary according to the order.
You will be redirected to another website
By submitting this form, I agree that I am 18+ years old and I agree to the Privacy Policy and Terms and Conditions. I also provide my signature giving express consent to receive marketing communications via automated emails, SMS or MMS text messages and other forms of communication regarding financial products such as credit card and loans. Message frequency varies and represents our good faith effort to reach you regarding your inquiry. Message and data rates may apply. Text HELP for help or text STOP to cancel. I understand that my consent to receive communications is not a condition of purchase and I may revoke my consent at any time.
The best credit card for restaurants
If you love eating out, you’ll want to take advantage of the rewards these credit cards have to offer. Follow the link below to learn which are the best cards for restaurants.
The best credit card for restaurants
ining out doesn’t have to be expensive. With this selection of cards, you can choose the best one to use in your favorite restaurants and get rewards!
Trending Topics
U.S. Bank Visa® Platinum Card review: Great intro offer!
Looking for a card that will help your finances? Read our U.S. Bank Visa® Platinum Card review to learn why this card might be what you need!
Keep ReadingWho is the most hated person in the world?
Take a look at some of the most notable people who became "the most hated person in the world" and what they did to achieve this status.
Keep ReadingUnconventional Christmas movies to watch this holiday season
Here are the most unconventional, but totally awesome and fun Christmas movies to watch this holiday season. Read on to learn more!
Keep ReadingYou may also like
Netflix’s ad-supported tier is coming in November
Netflix is finally rolling out its ad-supported tier plan in November! Read on to learn more about the service and how to subscribe to it.
Keep ReadingYou Won’t Believe How Much Credit Card Debt Makes You Undateable
Discover the reasons why credit card debt can make you undateable and how you can reduce or eliminate such borrowings.
Keep ReadingTop 5 easiest sports to play: find the right one for you
Looking for a sport to play? Here are the top 5 easiest sports that you can easily learn and get started with.
Keep Reading