News
McDonald’s launches its 2022 FIFA World Cup campaign
With the help of Twitch Streamers, K-pop stars, TikTok stars and Ted Lasso himself, McDonald’s launched a new global campaign with a simple question that everyone asks on a daily basis: “wanna go to McDonald’s?” Read on for more.
Advertisement
McDonald’s enlisted global stars to ask a very simple question.
McDonald’s, one of the sponsors for the 2022 FIFA World Cup, just launched its new global campaign ad. In an effort to appeal to soccer and fast food enthusiasts, the Golden Arches marketing team enlisted the help of a series of well known celebrities.
Jason Sudeikis, the Emmy-Award winning actor and creator behind Ted Lasso, Khaby Lame – the TikTok star – K-pop’s supergroup ITZY and Twitch Streamer Edwin Castro ask their audience a simple, yet enticing question: “wanna go to McDonald’s?”.
This year’s FIFA World Cup will begin on November 20 and have its final match on December 18. As the world’s most important sporting event, it generally reaches billions of spectators across the globe. According to McDonald’s representatives, their new World Cup ad is their largest campaign in history.
McDonald’s hits over 75 markets globally
Katie Dittmann, the manager of McDonald’s global brand communications and campaigns, said on LinkedIn that the new ad was launched simultaneously in over 75 international markets.
Designed by Wieden+Kennedy New York, the campaign continues the fast food chain’s use of celebrities who are currently in the spotlight to promote its initiatives and brand products.
On its website, the company released a statement. They say their brand believes in the power of soccer to unite all people. Regardless of the size of the stadium or the color on their kits, everyone’s goal is the same. That’s why McDonald’s is excited to bring everyone together as a 2022 FIFA World Cup sponsor.
You will be redirected to another website
By submitting this form, I agree that I am 18+ years old and I agree to the Privacy Policy and Terms and Conditions. I also provide my signature giving express consent to receive marketing communications via automated emails, SMS or MMS text messages and other forms of communication regarding financial products such as credit card and loans. Message frequency varies and represents our good faith effort to reach you regarding your inquiry. Message and data rates may apply. Text HELP for help or text STOP to cancel. I understand that my consent to receive communications is not a condition of purchase and I may revoke my consent at any time.
Appealing to World Cup enthusiasts
McDonald’s further states that the idea behind the campaign is to demonstrate the ups and downs that come with being a soccer fan. It reminds us all that whether people are celebrating a victory or suffering a loss, McDonald’s is the best place in the world for everyone to come together.
Morgan Flatley – McDonald’s Global Chief Marketing Officer – says that the new marketing campaign feels true for the Golden Arches fans. He goes on to say that people are rooting for different national teams during the World Cup. However, everyone can agree that every celebration is even better with the brand’s products. And every loss stings a little less while enjoying one of their meals.
The short film is now online for the world to see. It was shot in 10 different languages at four locations around the world. It features celebrities and soccer fans asking the worldwide common question: “wanna go to McDonald’s?”.
Foods that make you happy
While on the subject of McDonald’s, did you know that there are certain types of food that can boost your serotonin levels? According to science, there are foods out there that can actually make you feel happier. Check the link below to learn what they are!
Trending Topics
Pros and cons of a business partnership
Before entering a business partnership, understand the pros and cons. This article outlines the benefits and risksof partnerships.
Keep ReadingWhat is life insurance, and what are the most common types?
Worried about financial security for your family? Find out what life insurance is and its most common types. Read on for more!
Keep ReadingWhat are the best music streaming services of 2022?
What are the best music streaming services available in 2022? See our list of top providers and how they stack up to each other.
Keep ReadingYou may also like
First Citizens Bank Rewards Review: Ideal Perks!
Experience the joy of a rewarding credit card without an annual fee! Review the First Citizens Bank Rewards and learn how!
Keep ReadingSee how to apply for the Capital One Savor Rewards
Apply for the Capital One's Savor Rewards credit card, designed for those who love to live it up. Follow our step by step guide in this post.
Keep ReadingTikTok is introducing new editing tools to the platform
The world’s most popular social media app, TikTok, is introducing new editing tools to its platforms to enhance user experience.
Keep Reading