What will be the most used social media in 2023?

With technology changing at an ever-increasing pace, it can be hard to predict which social media platforms will still be popular. But based on current trends, we can make some educated guesses.


by Vinicius Barbosa

Published on 11/24/2022

Which social media platform will be #1 in 2023?

Can you guess which will be the most used social media in 2023? Source: Freepik.

Who knows what the world will be like in 2023, but we can make educated guesses about the most used social media platforms. 

Based on current trends, it’s likely that Snapchat, Instagram, and Facebook will still be among the most popular networks. 

But which one will reign supreme? Only time will tell! In the meantime, let’s take a look at some of the other contenders that could give these giants a run for their money.

woman with most followers Instagram

Who has the most followers on Instagram?

Who has the most followers on Instagram? Do you know who is popular on this social media platform? Read more here.

The most popular platforms of 2023 

Which social media platforms will be the most popular in 2023? According to recent studies, the answer may surprise you. 

Here’s a look at the predicted winners of the social media race.

8. Sina Weibo 

Sina Weibo is a social media platform that was launched in 2009 by the Chinese company Sina Corporation. 

As of 2022, it has 573 million monthly active users. Weibo is often compared to Twitter because it allows users to post short messages (called “weibos”) of up to 140 characters. 

Weibo is one of the most popular social media platforms in China and has been instrumental in shaping public opinion on a variety of topics.

7. TikTok

Who would have thought that a short-form video app originally designed for teenagers would become one of the most used social media platforms in the world? 

Yet that’s exactly what TikTok has done. In just a few short years, the app has exploded in popularity, reaching 1 billion monthly active users in 2022. 

And according to some estimates, TikTok could be the most used platform by 2023.

As TikTok continues to grow, so does its influence. businesses are starting to take notice and are increasingly incorporating TikTok into their marketing strategy. 

Even President Biden has gotten in on the action, using TikTok to promote his administration’s policies. There’s no doubt about it, TikTok is here to stay.

6. WeChat

Some social media apps have dominated people’s lives. Source: Freepik.

WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent. 

It was first released in 2011, and as of 2022 it is one of the world’s most used social media app, with 1.26 billion monthly active users. 

In recent years, WeChat has also become a platform for brands and businesses to reach Chinese consumers. 

As China’s economy continues to grow, WeChat is likely to become even more popular in the years to come.

5. Facebook Messenger

There’s no doubt that Facebook Messenger is one of the most popular platforms around.

With 1.3 billion monthly active users, it’s one of the most widely used messaging apps in the world. 

And, according to some estimates, it’s only going to become more popular in the years to come. In fact, some predict that it will continue to be one of the most used social media platform by 2023. 

So, what makes Messenger so popular? Well, there are a number of factors.

For one, it’s incredibly convenient. It’s available on all major platforms, including iOS, Android, and desktop. It also offers a variety of features that make communication both easy and fun. 

4. Instagram

Instagram is one of the most popular social media platforms with over 2 billion monthly active users. 

It’s a great platform for sharing photos and videos, connecting with friends and family, and building a personal brand. However, it’s also a great platform for businesses. 

With over 80% of users following at least one business on Instagram, it’s a powerful tool for reachiing potential customers. 

And with features like Instagram Stories and Shopping, businesses can really take advantage of what the platform has to offer. 

So whether you’re using it to stay connected with friends or grow your business, there’s no doubt that Instagram is here to stay.

3. WhatsApp

Which ones of these social media apps are you using nowadays? Source: Freepik.

Despite its relatively young age (it was founded in 2009), WhatsApp has quickly become a mainstay of modern life.

People use it to stay in touch with friends and family, share news and photos, and even conduct business.

 WhatsApp is so ubiquitous that it is expected to remain one of the most used social media platforms in 2023, with an estimated 2.5 billion monthly active users.

2. YouTube

YouTube is estimated to have 2.2 billion monthly active users as of April 2022, making it the most used social media platform. 

This is a significant increase from the 1.5 billion monthly active users reported in 2016. 

With such a vast user base, it is no surprise that YouTube is expected to remain one of the most used social media platform in 2023.

1. Facebook

As of 2022, Facebook is the most used social media platform in the world, with 2.9 billion monthly active users. 

That’s a lot of people scrolling through their newsfeeds, sharing photos and stories, and connecting with friends and family. 

Additionally, Facebook offers a variety of features that appeal to users of all ages. 

Whether you’re looking to stay in touch with friends and family, catch up on the latest news, or simply kill some time scrolling through your feed, Facebook has something to offer.

BeReal: the new social media app to counter Instagram

Do you ever feel like Instagram is just a big contest to see who can have the most 

perfect life? Well, there’s a new social media app called BeReal that’s here to change all that. 

With BeReal, you can share your real life with friends and family without feeling pressure to put on a show. Check out our next post with more information.


BeReal: the new social media app

BeReal is a photo-sharing app with a new take on how people post and use social media, and more and more users are flocking to it.

About the author

Vinicius Barbosa

Vinicius Barbosa is a writer of finance-related content on this portal. Graduated in Social Communication, he writes about everything that involves the world of finances, from credit card recommendations to investment tips, for readers who want to make better decisions when it comes time to spend their money or invest wisely.

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